The US is back in China's top-10 source markets for H1 2026 and ranked a top-3 summer source market. And American travelers are planning those trips on Instagram, TikTok and Facebook — then messaging whoever shows up with a real itinerary and a fast reply. Xingtu Online builds and runs the overseas social presence that turns that US demand into inquiries in your inbox.
Sources: China National Immigration Administration (H1 2026 data, released Jul 2026); Qunar summer 2026 inbound data; Ctrip China Inbound Tourism Report 2026.
China welcomed 35.17 million foreign visitors in 2025 — already above the pre-pandemic 2019 benchmark of 31.88 million — and H1 2026 accelerated further (+20.4% year on year). Within that recovery, the US stands out as a long-haul, high-spend market: American travelers stay longer, spend more, and many are arriving with the 240-hour visa-free transit now open to US passport holders.
Here is what changed for sellers: an American traveler who sees a viral reel of Chongqing's skyline or a high-speed-rail "first time" video does not call a travel agent. They search Instagram and TikTok, compare three operators' feeds, and DM the one with real itineraries, real guest footage and a fast reply in English. If that account is not yours, the inquiry goes to whoever owns that trust — a competitor, or a booking platform.
This is the window to own the US niche. The operators who build a credible US-facing presence now will collect the inquiries as the market keeps compounding. See how we do it below — or start with a free audit of your current US-market presence.
This page is the channel playbook — where to run, how to post, how ads become inquiries. Deciding what to say first? Our demand-side companion maps the five questions every American traveler asks before booking (safety, payments, visas, language, price) and the content that answers each: how to attract American tourists to China →
Many American travelers carry outdated assumptions about safety, payments and infrastructure. Generic brochures do not close that gap — real, recent, relatable content does.
Reposting Chinese-market content in English does not work. US travelers respond to different angles: first-timer logistics, safety, cashless convenience, cultural contrast stories.
You need fresh, real footage of destinations, hotels and guest moments — shot in China. Stock photos do not sell trips, and your office is not in China.
US prime time is China's night. Posting, ad pacing and DM replies drift without a team coordinating on US schedules from China.
Likes and views are vanity. Without content-to-DM-to-inquiry funnel and a lead ledger, you cannot tell what actually books trips.
Meta and TikTok algorithms, ad policies and account-safety rules change constantly — and travel ads get extra scrutiny. Guesswork is expensive.
We map what US travelers in your niche respond to, scan competitors selling China tours to Americans, and define content angles that close the trust gap.
Real China-side footage on a weekly calendar: reels, carousels, guest stories and itineraries written for American travelers — not translated Chinese content.
Daily engagement on US time zones, DM scripts in English, and Meta ads (we are a Meta-authorized primary agency) that scale what is working.
Every US lead logged with its original DM and delivered in a monthly ledger. Your sales team follows up — we hand you warm, qualified conversations.
XDF Cultural Tourism (New Oriental Tourism) sells China itineraries to US travelers. Their accounts — built and run with Xingtu — are live and growing:
Leave your details and we'll get back within 1 business day with a custom audit for your US-market goals, including:
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