22.9 million foreign visitors entered China in H1 2026, up 20.4% year on year — and they are planning those trips on Instagram, TikTok and YouTube. Xingtu Online builds and runs the overseas social presence that turns that interest into inquiries in your inbox.
Sources: China National Immigration Administration (H1 2026 data, released Jul 2026); Qunar summer 2026 inbound data.
China has expanded unilateral visa-free entry to 50 countries, mobile payments and departure tax refunds now work smoothly for foreign visitors, and hashtags like #ChinaTravel and Chinamaxxing keep going viral. The Economist recently noted that overseas social-media interest in China is converting into concrete travel demand.
Here is the uncomfortable part for agencies: your potential clients are researching and partially booking trips themselves. They watch a video of Chongqing's skyline at 11pm, search a tour operator at 11:05, and message whoever shows up with a real itinerary, real guest footage and a fast reply. If that is not you, it is one of your competitors — or a DIY platform.
This is the window to claim the China-tour niche in your market. The agencies that build a trusted social presence now will own the inquiries as the market keeps growing.
You run operations, sales and supplier relations. A content calendar that must be fed every week is the first thing that slips.
You need fresh, real footage of destinations, hotels and guest moments — shot in China. Stock photos do not sell trips.
Meta and TikTok algorithms, ad policies and account-safety rules change constantly. Guesswork is expensive.
Your market's prime hours are China's night. Posting, ad pacing and DM replies drift without a team on the ground.
Travelers can self-book via OTAs and super-apps. Your edge is trust + service — and trust is built on social proof you do not have yet.
Likes are vanity. Without a structured funnel from content to DM to booked inquiry, you cannot tell what works.
We map your target market (US / SG / other), competitors' presence and your best-selling products, then define the content angles that win.
Real China-side footage, produced on a weekly calendar: reels, carousels, guest stories and itineraries that make travelers reach out.
Daily engagement, DM handling scripts and Meta ads (we are a Meta-authorized primary agency) that scale what is working.
Every lead logged with the original DM, delivered in a monthly ledger. You follow up with a dedicated salesperson — we hand you warm, qualified conversations.
XDF Cultural Tourism (New Oriental Tourism) targets US travelers with China itineraries. Their accounts — built and run with Xingtu — are live and growing:
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