Social Media Lead Generation for the China Travel Industry

Turn overseas social media into verifiable China-travel inquiries

Xingtu Online helps travel businesses reach travelers who are planning a trip to China. China-based DMCs, tour operators and guides — or overseas agencies selling China tours in their own market. We build and run your Instagram, Facebook, TikTok and YouTube presence end to end: from setup and content to paid ads and lead conversion.

0MForeign arrivals in China, 2025
>0Inquiries per quarter — contractually guaranteed

Four platforms, one playbook

IG
Instagram — primary lead channelShortest DM-to-WhatsApp path; US, EU & AU travelers
FB
Facebook — high-ticket bookingsLead ads + groups; custom-trip clients aged 40+
TT
TikTok — low-cost discoveryShort destination videos driving free organic reach
YT
YouTube — trust buildingLong-form content that keeps converting over time
Trusted by industry leaders
Meta Level-1 Agency Partner
New Oriental Cultural Tourism
5 offices · 200+ content creators
Who We Serve

If your clients' destination is China, we can help

The playbook is the same either way: content seeding on four platforms, precise paid amplification, and DM/WhatsApp lead capture. The only thing that changes is which side of the ocean you're on.

China-based travel businesses

DMCs · Tour operators · Guides · Tourism boards

Your product is China travel — but your guests aren't in China. We help you skip overseas middlemen and reach end travelers directly on social media in Europe, North America, Australia and Southeast Asia, so the inquiries and the pricing power stay with you.

Overseas travel agencies

Agencies selling China tours in the US, Europe, SEA…

You sell China trips in your home market, and your future clients are scrolling their local feeds right now. We grow demand where you are and turn "I want to visit China" into WhatsApp inquiries in your inbox.

The one rule

Destination China, from anywhere

Whether you supply the tours (in China) or sell them (overseas), the acquisition logic is identical: four-platform content seeding + targeted paid ads + DM/WhatsApp lead capture. One playbook, two kinds of client.

Why Now

Your future clients are on overseas social media already

35.17 million foreign arrivals in China in 2025, with visa-free entries up 49.5% year over year — and 230 million projected by 2030. The demand is there. The question is who captures it.

Problem 1

Where are the high-value clients?

Long-haul travelers from the US and Europe spend 2–4× more per trip — North American visitors average $2,850 per person. And wherever they live, they plan their trips on Instagram and Facebook.

Problem 2

International social is a different game

Account registration, network setup, platform rules, content compliance, ad policies — every step has a learning curve. Building an in-house team means high trial-and-error costs and constant ban and throttling risks.

Problem 3

Agencies that hide the ball

You've hired help before: reports you can't read, leads you can't verify, an account held hostage in someone else's hands. Money spent, nothing but unverifiable "performance screenshots" to show for it.

How It Works

Four steps to a working lead engine

Every step has a clear milestone, a fixed SOP and a deliverable document — from signing to your first batch of inquiries.

Sign & Audit

Within 1–3 business days: full account audit and profile revamp, plus competitor analysis and audience personas.

Build & Launch

Week 1: quarterly content calendar locked. Week 2: first content live. A three-stage content flow keeps the audience warm.

Ads & Scale

Weeks 3–4: small-budget cold-start campaigns, A/B-tested creatives, and a working ad → DM → WhatsApp funnel.

Leads & Reporting

Weekly lead ledger. Monthly report before the 5th: content data, ad invoices, lead details and next-month plan.

Services

Two ways to work together

Learn to run it yourself with us coaching you — or hand us the keys and focus on closing the deals.

We coach you

Guided Program

Build your own overseas lead-generation engine, step by step
  • 8-stage / 10-week guided implementation
  • 4-platform account setup, branding and visual identity
  • 50+ topic library, content templates and content calendar
  • Ad campaign setup and optimization SOPs
  • Inquiry scripts + CRM + automated lead capture
Three tiers: Essentials / Standard / Full Support → Get detailed pricing
We run it for you — most popular

Full-Service Quarterly Management

Six workstreams, four platforms, zero effort on your side
  • Account setup & brand visuals + content planning and production
  • Community management + private-domain lead funnel
  • Data analysis & optimization + creator seeding traffic
  • Contractual KPI: 100+ inquiries per quarter
  • Ad budget included — used for content boosting and lead-gen ads
Quarterly package, starts on signing → Book a walkthrough
Live Accounts

Accounts we are running right now

Not mockups or concept art — real, clickable social profiles for our client New Oriental Cultural Tourism. Follower counts, content style and ownership are all in the open. (Screenshots show the Chinese-language account UI.)

Results & Cases

KPIs written into the contract. Accounts you can open and verify.

Every lead comes with the original DM screenshot and source attribution. Every account we run is registered and owned by the client — click through and check.

>0Inquiries per quarter, guaranteed
0K+Quarterly account reach
45+30Guaranteed posts: FB / TikTok
0+Quarterly follower growth, guaranteed
New Oriental Cultural Tourism case CLIENT · TOP TOURISM BRAND

New Oriental Cultural Tourism

Four-platform matrix built from zero. Instagram, TikTok and Facebook are live with real content targeting US and Spanish-speaking markets — Beijing, Yunnan and other destinations, seeded week after week.

Live matrix: IG 1,183 · TikTok 5,146 · FB 1,082 followers
Beijing travel agency client case CLIENT · US MARKET

Beijing Zhonghao Travel

Full-coverage China tour products aimed at American travelers. Four-platform matrix with a three-stage content flow seeding demand continuously.

All-China destinations × high-ticket US market
Yunnan destination client case CLIENT · REGIONAL DESTINATION

Yunnan Destination Client

Stunning landscapes and ethnic-culture content as the seeding engine, aimed at visually-driven travelers in Europe, the US and Australia.

Visual destination × Instagram-first playbook
About Xingtu Online

Years of overseas social expertise, now focused on one thing

We didn't appear out of nowhere. Our team, resources and methodology were built helping Chinese brands go global — and since 2025, all of it is pointed at a single mission: helping travel businesses win China-travel clients on overseas social media.

01

Company Background

Xingtu Online (Xiamen) Network Technology Co. — an integrated internet company covering R&D, operations and sales, providing brand building, marketing and managed operations. R&D, operations, marketing and support centers across Xiamen, Dongguan, Shenzhen, Shanghai and Beijing.

02

In-House Team

Dedicated strategy consultants, an overseas social content team and an overseas paid-media team. On the content side: 200+ exclusive internal and external writers. On the ad side: media buyers with 3+ years of performance-marketing experience.

03

Single-Track Focus

Since 2025 the company has focused entirely on overseas social media lead generation for China travel. The service stays the same — setup, content, ads, lead conversion — and we serve both China-based suppliers and overseas sellers. If your clients' destination is China, we're the right partner.

Transparency & Risk Control

Clear terms first. Growth second.

You own the accounts 100% · Ad invoices visible in your own dashboard · Every lead traceable

Account Ownership

Registration email, phone and legal entity all belong to you; we only get operator access. Unbind anytime at contract end — assets returned intact.

Budget Transparency

Ad spend goes into your own ad account. Consumption invoices are verifiable in the official dashboard. Service fee and ad fee are priced separately.

Lead Verification

Every lead comes with the original DM screenshot and source tag. Competitor snooping, spam and duplicate inquiries don't count toward delivery — with an itemized exclusion list.

Risk & Recovery

Three preventive lines (content compliance / login environment / ad pre-review) plus a tiered response plan for throttling, temporary bans and permanent bans.

FAQ

Get the answers before you commit

What budget do I need?
Service fee and ad spend are separate. Cold-start ad budget (first month): roughly US$140–210 for testing creatives, audiences and the conversion funnel. Steady state: US$280–420/month, adjustable. All of it goes into your own ad account, with invoices visible in your own dashboard.
How fast will I see results?
Expect 30–50 qualified inquiries in the first (cold-start) month, growing to a stable 80–150 per month once accounts mature. Typical rhythm: account audit within 1–3 business days of signing, content calendar in week 1, first content live in week 2, cold-start ads from weeks 3–4.
How do I know the leads are real?
A qualified lead meets at least two of three criteria: (1) actively asks about itinerary, pricing or travel dates; (2) voluntarily leaves a WhatsApp number or email; (3) asks detailed questions about visas, ground handling or accommodation. Each lead is logged with the original DM screenshot, delivered in a monthly ledger, and open to random spot-check audits.
Who owns the accounts? What if one gets banned?
Legal ownership is 100% yours — we only hold admin/operator access, unbound anytime with assets returned. If problems arise: throttling → we take down flagged content, run account-recovery actions and appeal via our agency channel; temporary ban → documentation submitted through our dedicated business port, typically resolved in 3–7 business days; permanent ban → we build and migrate to a backup matrix account at no extra charge.
What do you need from us during the engagement?
Three things: (1) real footage on schedule — scenery, hotels, guest moments; (2) one point of contact who reviews and approves content within 3 business days; (3) a dedicated salesperson following up WhatsApp inquiries within 24–48 hours. Leads that sit unanswered for 3+ days are leads lost.
Free Strategy Session

30 minutes to map your overseas client opportunity

Leave your details and we'll get back within 1 business day with a custom audit for your business, including:

  • Your target source markets and platform priorities
  • A scan of your competitors' social presence
  • Budget and realistic outcome ranges
  • Which engagement model fits you: guided or full-service

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